Managers had a database of clients, but filled it manually and used random third-party services, like messengers for communicating with clients, and create tasks in trackers. Besides, there were non-transparent pricing of advertising purchases. Product Team was challenged to built the solution that would connect advertising platforms in one place, track the withdrawal of money on them and help with document flow.

Study the business issues and convert its goals into technical requirements. Design and develop SaaS Platform to automate processes related to buying and tracking ads. Build a custom Admin Panel to allow product's team running tasks.

After interviews with stakeholders and the audience, we defined that our product targeted two types of users — advertising agencies and direct advertisers. At the agencies, our platform was supposed to be used by the Buying Director, CEO, and Managers. Regarding Direct Advertisers — CEO, Chief Marketing Officer, Group Head, Marketers. That study helped us understand the UX that would provide the most effective engagement.

One of the key sections of our product is the marketplace aggregating platforms, services, and offers. We developed APIs and connected our solution to 100+ advertising sites and services through a single window. On the main page, the products are divided into collections by topics and/or categories. Each collection is complimented with related analytics articles, like how to run a contextual advertisement or updates on Google Analytics. For those marketers who know what product is required, we placed a search option at the top. Users could continue working with popular, trusted vendors or find new partners for cooperation through the marketplace.

Our main goal was to collect at one place all the tools for an effective launch, analysis, and optimization of advertising campaigns.

The following core tool on the platform is the task tracker. Marketers can control tasks while all processes get launched and monitored in one system. That reduces the human factor of forgetting about campaigns which turns especially critical when budgets are high.

Users can quickly view the actual status of any ad campaign by using widgets. The mass deposit function helped seamlessly deposit funds into several cabinets.

There is a certain amount of paperwork required to run advertising products. While that's a mandatory part, we decided to ease the process by providing a package of ready-made materials that could be downloaded with one click. Thus one of the most routine tasks got a bit more fun and automized.

For the admin panel, we defined two roles: Account managers who works with tasks provided by managers, and communicate with customers and partners. The admins who engaging and filling up the marketplace. The managers got their own interface to process tasks on the kanban board. As we envisaged that the number of vendors would constantly grow, we automized the request process for connecting new services.

Our clients are notable figures in digital advertising, so they managed to draw the attention of industry players from the very start. In the begging, the product had a soft launch with a limited number of users to ensure all the integrated services were working properly. After two integrations during the four months, we made the tool available to the public. Since then, the number of users, vendors, and funds spent on ad campaigns has consistently grown every month. 685 of platform users 3000+ tasks completed per month